Proposal · Prepared for C Whaley · 10 November 2026

Your Etsy-style marketplace, in three sizes

Sellers open shops and list products, buyers browse, buy and review, and the platform takes its fee automatically on every sale. Start with what you need to launch, then grow toward the full Etsy experience. Every option is the same codebase, so nothing gets thrown away as you grow.

Each option includes design, development, testing, launch and project management. Growth includes everything in Launch; Full Etsy includes everything in Growth.

Interactive

Build your own plan

Start from Launch and tick the extras you want. The price, timeline and payment plan update as you go.

✓
Launch marketplace

Shops, listings, search, checkout, Stripe Connect payouts, orders, messaging, reviews, admin

Growth extras

Full Etsy extras

What's in each option

The main capabilities side by side. The complete list of 401 features, with the option each one belongs to, is at the bottom of the page.

CapabilityLaunchGrowthFull Etsy

How we keep it affordable

Three things keep the price down without cutting corners.

Built on proven services

Payments and seller payouts run on Stripe Connect, so money handling, identity checks and payouts use a system trusted by thousands of marketplaces instead of being built from scratch.

AI-assisted development

Our developers use AI coding tools for screens, APIs and automated tests, and review every line. Our estimates come from hours our team actually logged on a comparable multi-vendor marketplace this year.

Web first, mobile-ready

Launch and Growth are fully responsive websites that work on any phone. Native iOS and Android apps come with Full Etsy, built on the same backend.

How payment works

All on Upwork, by milestone. This follows the plan you built above: .

What we need from you to start

Access is always by invite, never by sharing passwords.

Business decisions

  • Marketplace name, logo and brand colours
  • Product categories at launch
  • Your platform fee (e.g. % per sale, listing fee)
  • Seller rules: who can sell, what's not allowed
  • Return and refund policy

Accounts (we'll guide you)

  • Stripe account in your LLC's name, with Connect enabled
  • Domain name
  • Hosting account (we recommend and set it up)
  • Email sending service
  • Google Analytics

Content

  • Terms of service, privacy policy and seller agreement (your lawyer)
  • Home page and about-page copy, or approve ours
  • A few test sellers and products for launch

Not included in the price

Running costs you pay directly to each provider: Stripe processing fees, hosting, domain, email sending, and later shipping labels, tax service and app-store accounts. We'll give you the expected monthly costs before you start.

Why CodingPixel

Top Rated on Upwork with over $2M delivered across about 15 years. We have shipped two-sided marketplaces end to end and still run most of them.

ServicePostTwo-sided services marketplace, iOS and Android, with Stripe Connect payouts. DrobeAI stylist app, taken over from another team and launched by us. Junior Fit GolfSubscription app live on both stores. Collegiate ElitesSports recruiting platform, iOS and Android. Clutch reviewsIndependent client reviews of CodingPixel. codingpixel.comOur wider portfolio.

The team on your project

AbuCo-founder · Client Success Manager
Abdullah AliCo-founder · Tech Lead & Architect
Haseeb ShamsSenior Architect
Abdul MominMobile lead
Abdul HadiFull-stack developer
ShoaibProduct designer
Qasim FazalHead of QA

Full-time team based in Pakistan, with daily overlap with US hours.

Appendix: the full Etsy feature list

Every capability of a full Etsy-equivalent platform (401 features), and the option it belongs to. Filter by option to see exactly what you get.

IDAreaFeatureOptionHours
Your plan Adjust